Inuvi Mobile Ad Network Blog - Latest Comments

Re: Integrating CRM with SMS Marketing

Paultobey — Wed, 04 May 2011 21:23:53 -0000

I like the stuff about collecting customer data. Here's the thing, the money's in the list and anyone who's reading this a knows about list management knows you can't communicate over time if you don't have someone's email address. At least not efficiently. I do business training in north america for thousands and this is my number one rule. The money's in the list. Thank you

Re: QR Codes versus SMS Responses

Mikey — Thu, 24 Mar 2011 22:09:52 -0000

Nice article. Love QR codes. Check out http://www.bwscan for free dynamic qr codes with free analytics.

Re: Peer-To-Peer SMS Advertising

Trey_uk — Mon, 14 Mar 2011 19:57:06 -0000

With a system like this don't you think the company want people to abuse the system, even if it is a little bit. As if they didn't then why ask give people an insentive when clicking on the link.

My feeling is the reason why that model hasn't been adopted up to now is because advertisers are fully aware that most people will only click on the link because they want to earn cash rather than clicking on the link because they are interested in the product

Re: Peer-To-Peer SMS Advertising

Mark Westling — Wed, 09 Mar 2011 17:42:27 -0000

My hunch is that Gtext puts limits on click-through credits, something like "you earn credit for clicks but only up to 5 clicks per day". This will encourage users to do a little math to figure out how soon they'll get the payout. Once they do that, a large number will discontinue using the service. (The bright ones will realize that not every one of their messages will get ads; in particular, only the short ones will have enough space.)

What sort of subscribers will stick with the service? I'm not sure. Some advertisers, though, are likely to speculate that people who put up with the inconvenience of these ads in exchange for a £20 payout in the distant future aren't the sort of consumers they want to reach.

I hope I'm missing something. I like the general idea of Ad-Link but I just can't figure out what it would take to make it work.

Re: Peer-To-Peer SMS Advertising

Jack — Wed, 09 Mar 2011 16:56:51 -0000

I agree with you I can see that this system is begging for abuse. Young teenagers will tell each other to click on each others links just so that they get paid.

But the question really is will advertisers be willing to pay for a pay per click service knowing these risk?

Re: Do U.S. Consumers Really Buy Physical Goods via Smartphones?

Mark Westling — Tue, 15 Feb 2011 18:08:58 -0000

Thanks, that's really interesting. I was having trouble coming up with examples where I'm out and about and wanted to buy something that I couldn't purchase on the spot. Maybe if I were traveling and decided to order a book that I wanted to read when I got home, or some specialty food product, etc. In those cases it's likely I already have a relationship with a merchant such as Amazon and simply want to place a re-order. Do you see this sort of behavior?

Re: Do U.S. Consumers Really Buy Physical Goods via Smartphones?

Igor Faletski — Tue, 15 Feb 2011 17:02:26 -0000

Hey Mark, people actually do buy on mobile and the number is growing fast, according to the metrics we see at @mobify. The difference from desktop e-commerce is that it's still a relatively rare behaviour, driven by flash sales or a need to buy a particular item to meet a deadline. It's far from being a habitual activity, mostly due to scarcity of mobile e-commerce websites and easy payment methods.